Marketing Ethics Western Stereotypes promoted its foreign-designed buildings with Japanese tourists wearing blonde wigs and big noses. At other times, Western- ers have been portrayed as hapless visitors, a role that has not been met with viewers' approval. In January 2014, the Japanese airline All Nippon Airways (ANA) was forced to pull a TV advertisement after being accused of racist stereotyping by viewers. The TV commercial featured two Japanese men in ANA uniforms. They were discussing, in English with Japanese subtitles, how they could boost the image of ANA as an international airline. The punch line of the com- mercial saw one of them suggesting that they change the image of Japanese people. The camera then cut back to the other man, who was now wearing a blonde wig and a long rubber nose. These are stereotypical Japanese images of what West- erners look like. This is by no means the first and probably not the last time potentially racist stereotyping of Westerners has been employed in Japanese advertisements. In 2013, Toshiba featured a Japanese girl with a blonde wig and a fake nose in an advertisement for a bread maker. In 2010, Nagasaki Prefecture 14-11 Westerners are comparatively rare in countries such as Japan. Is it right to portray them in this way? Explain why or why not. (AACSB: Communication; Reflective Thinking; Ethical Understanding and Reasoning) 14-12 Find other examples of marketing strategies that have employed racial stereotypes which could be considered inappropriate by viewers outside a specific culture. (AACSB: Written and Oral Communication; Reflective Thinking)

THE RESEARCH PROPOSAL The Research Proposal is a complete description of the intended research, developed under the supervision of the assigned supervisor. Through the full proposal, the student needs to demonstrate convincingly that the study will make a contribution to human resource management issue or problem. The full research proposal must be between 5 and 10 pages and should present the following: -Title - Brief Introduction " Background and statement of the problem (this in the light of a thorough literature review) Research question or hypothesis aim and objectives - Study design (type of study) " Study population and sampling -Data collection methods and instruments " Data analysis methods- if applicable statistical planning must be fully addressed, or the candidate should provide evidence that statistics are not required Mechanisms to assure the quality of the study - e.g. control of bias, safe storage of data - - Study period Timetable for completion of the project " Participants in the study - all people involved in the study " - " Ethical considerations Resources required for the study, including budget if applicable References Appendices (copy of questionnaire, consent Forms, etc.)

It is required to design an air conditioning plant for a small office room with the following conditions. Outdoor condition: 14°C DBT and 10°C WBT. Required indoor conditions: 20°C DBT and 60% RH. Amount of air circulation : 0.3 m3/min person. Seating capacity of office: 60. The required condition is achieved first by heating and then by adiabatic humidifying. Determine (a) Heating capacity of the coil in kW (b) Surface temperature required if the bypass factor of the coil is 0.4 (c) Capacity of the humidifier. (Air-conditioning System)

Question 3 (4 Marks) Q.A. 3 -Statement: DC biasing of a CE amplifier circuit is as in Fig.3. Assume the parameters, Vcc, Veq and RBI as: 9 volt, 1.5 volt and 180k respectively. Further, B = 125 for all the transistors involved; load resistance Rı= 1200 ohm, collector resistance, Rc 1800 ohm and source resistance, Rs =2000 ohm. The amplifier is excited by a source, vs(t) = A * sin(21ft) with A = 100 mV peak and f = 3000 Hz; further, the coupling capacitors can be assumed to be of zero reactance at the working frequency. Required Solutions: Determine the following: Input resistance Rin (as seen by the ac signal source at the input); value of biasing resistance Rb2 indicated for BJT marked as Te. (Note Te emulates an equivalent emitter resistance; Req equal to: (VeQ/IE): AC load- current (rms value of il) through R, and (Vcq; Ico; IBQ; IgQ). Fig. 3 +V TO RC RBI Сс Cc2 in VBQ R +V R = ? B2 RL + S il

Multiple-choice answers 1. (Rin = 37k; RB1 = 180k; RB2 = 1.074k), (VcQ = 5.25 volt; Ico = 0.529 mA; IBQ = 34 microA; leq = 0.5296 mA); Req - 2.83 ohm; i;= 14.98 mA rms) 2. (R.in = 27k; RB1 = 280k; RB2 - 2.054k), (VcQ = 7.25 volt; Ice = 0.629 mA; IBQ = 45 microA; Ieq = 660.6 mA); Req - 12.80 ohm; i = 4.93 mA rms) 3. (Rin = 59k; Rp1 = 280k; RB2 – 3.075k), (VcQ = 3.25 volt; Ico = 129.5 mA; IBQ 31 microA; leg = 429.6 mA); Req -4.83 ohm; i = 24.98 mA rms) 4. (Rin = 33k; RB1 = 120k; RB23.064k), (VcQ = 2.25 volt; Ice = 229.5 mA; IBQ = 30 microA; Iso = 229.6 mA); Req -1.83 ohm; i = 41.98 mA rms) 5. (Rin = 33k; RB1 = 180k; RB2 - 2.074k), (VcQ = 5.50 volt; Ice = 689.5 mA; Iso = 15 microA; IEQ = 159.6 mA); Req - 4.83 ohm; i = 11.98 mA rms)

0.15 70.2 Q1) [8 Marks] Consider the 4-bus power system impedance diagram as shown in the figure: a) Determine the admittance matrix (Ybus). [1 Mark x 6 = 6 Marks] 104 ;02 b) Determine the voltages at the busses (Vbus). [1 Mark x 2 = 2 Marks] ;0.1 ;0.1 LO 1.5 G ME 1.IZIO 0.92-22

Solve the given system of differential equation using Laplace Transforms. Given dx/dt = 2y + e^t and x(0) = 1 dy/dt = 8x -t y(0) = 1