Write the estimated regression equation from the coefficient output and interpret the results.
|
                                                              Regression Output                                      |
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|
Model |
Unstandardized Coefficients |
Standardized Coefficients |
t |
Sig. |
||
|
B |
Std. Error |
Beta |
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|
 |
(Constant) |
.085 |
       .089 |
 |
    .954 |
.341 |
|
Environment |
       .354 |
.041 |
.342 |
8.613 |
.000 |
|
|
Brand Diversity |
-.024 |
.049 |
-.020 |
-.481 |
.631 |
|
|
Entertainment |
.401 |
.044 |
         .368 |
9.079 |
.000 |
|
|
Location |
       .291 |
.043 |
.272 |
6.832 |
.000 |
|
|
Dependent Variable: Consumer Loyalty |
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Assignment Problem
1 Answer
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