Marketing Management Assignment Structure - Marketing SegmentationFor the organization of your ch...

Marketing Management Assignment Structure - Marketing Segmentation

For the organization of your choice please evaluate the firm’s marketing segmentation. Please note the organization must be an existing organization or an organization that intends to enter the UAE. The suggested page count for each aspect is also provided to help you in preparing the assignment.

This should clearly reflect the segmentation strategies and marketing mix as discussed in the class. The learnings on Marketing Segmentation and Consumer Behavior in the class should be the emphasis of the assignment.

1. Executive Summary – summarizing points 2-8. (1 page)

2. Organization Overview (1-2 pages)

2.1 History

2.2 Company’s Mission, Vision, and values 2.2 Line of Business/Markets Present in 2.3 Key Competitors

3. Current Situation Analysis of the Organization (4 pages)

3.1 Target Segment

3.2 Marketing Mix

3.3 Segmentation Approach followed. Include graphs to improve understanding. 3.4 Key Consumer Behavior. Include graphs to improve understanding.

4. Evaluate Segmentation Approach (2-3 pages)

4.1 Evaluate current segmentation approach and suggest changes if any 4.2 Discuss changes in Marketing Mix due to changes in segmentation

5. Appendix – Any other information you may provide.